The site at the railway manifests with the main building of Ringier impressively the industrial era as a self-confident counterpart to the medieval old town. Through an urban planning concept, the settlement-typological vacuum between industrial and post-war development should unfold the power of a superordinate district center.
A central open space between the large-scale industrial buildings at the railway and the new residential field is a connecting element and urban identification space. The attractiveness for slow traffic and the connection to the old town is created through consistent calming of motorized traffic and a passageway through the old building. The highly frequented crossing point of the new path axes in the northwest is occupied by a high-rise solitary building as an orientation point for the new development. The southern block is interpreted as a residential field that pursues "city living in green" with the typology of an open, point-form edge development. In addition to the appropriateness of scale, the fine granularity takes into account the requirements for a phased conversion of the printing operation and an investor-friendly development of the site.
